Within a context of economic crisis and youth unemployment, Gamebiz initiative wants to take advantage of a strong niche market and European creative talent. It is a project carried out by a number of countries, member of the European Union, to promote creativity, innovation and entrepreneurship in all levels of education and learning.

The model GameBiz wants to establish business incubators in university and higher education environments in order to develop entrepreneurship before the students complete their studies. According to the prevision of this project, when completing their academic calendar, at least 8 new companies would have been created if this cross-sectional collaboration becomes successful.