• 16 August, 2016

Digital art includes a series of creative disciplines, in which digital technologies are used in the production process or in its display. Computers have been a part of the visual industry since the final decades of the 20th century; the increase in their capacity to produce, reproduce and disseminate images has led to an extension of their use in film, television, advertising, and more recently in the videogame industry, a sector that is constantly evolving, in which the visual quality of their products is constantly improving.

According to the White Book of Qualifications in the Digital Economy sector the latest trends appearing in digital art include a variety of disciplines such as: software art, produced by artists who create software in order to obtain experimental-type results, whether in new work or in modifications of the existing content of a website; generative art, a trend that is already consolidated, which consists of a type of digital art that raises the possibility of generating the work entirely by I.T. means on the basis of variable parameters established by the artist; videoart, characterised by the use of moving images that are produced or projected using devices for capturing, editing or projecting video and/or audio data, taking many forms: recordings that are emitted by any means; videos shown in galleries or other places; videos distributed as files or video tapes and DVDs; installations that include one or more video monitors; viewing images and sound, etc.

Focusing on videogames as art, it should be said that it is characterised by having been created with a special concept, whether of an aesthetical or experimental nature in terms of its content, similar to commercial games. In any case, it is a work that is open to interaction in such a way that it also constitutes an element of interactive art.

Lastly, by way of summary, it can be said that today the digital content industry is made up of the following sub-sectors: Videogames, publishing, newspapers, television/film, music, e-commerce and advertising, apps, interactive software and eContent (eLearning, gambling, etc.). All these areas are characterised by being constantly evolving, incorporating new technologies and by their transversality. For example, videogames incorporate music and social networks; eCommerce may include parts of traditional processes, etc.

In short, in the digital industry in general, and particularly in the videogames industry, the professional profile of the designer or the artist is becoming a key factor with an increasingly important role. The School of New Interactive Technologies (Escola de Noves Tecnologies Interactives – ENTI-UB) is aware of this new trend, and will therefore offer the new Degree in Artistic Creation for Videogames and Applied Games (Artist Degree) in the next academic year 2016-2017, the first videogames qualification for digital artists in Catalonia with a three year academic structure; i.e with a total of 180 ECTS credits. Make a commitment to your professional future, study at the ENTI-UB, the Videogames University.