Postgraduate Course
Corporate and Institutional E-leadership & Digital Management
Introduction
The world is advancing at a very fast speed, and in addition we are living a VUCA environment (volatile, uncertain, complex and ambiguous) which has taught us to understand life and work from another perspective, creating new, more digital working habits (remote working), online meetings, digital training…
Personal and professional development has always been an added value, and in this changing world it is becoming increasingly more necessary to be professionally prepared for the new challenges we have to face in the near future.
For some years now, the Internet and social networks are not only a means of communication, but of learning, of work, of entertainment… knowing the different types of media, how they can be used, maximising resources and possibilities offered to us is necessary for any corporate and institutional professional.
Are you ready to bring value to the network?
The Postgraduate Course in Corporate and Institutional E-Leadership & Digital Management will train you as Digital Manager so that you can define the strategy, create content, analyse data, choose the appropriate media (social networks, blogs, digital media, SEO and SEM) to position a brand or a digital leader in the appropriate place on the Internet and social networks, having an impact on new audiences, creating a personal 4.0. brand.
Abilities acquired
- Creation of a digital personal brand or a leader or manager through the different media, which provides a greater contribution to achieve better results to become a digital leader.
- Create more effective digital marketing campaigns, tracking and controlling results using Analytics and Big Data tools.
- More effective use of data and knowledge of trends, topics and keywords which are a constant source of news to have a better knowledge of the target audiences.
- Create an online and offline professional digital network with digital opinion leaders, influencers and future digital managers.
- Learn about the latest trends in marketing, communication and analytics on social networks and Big Data, to have a global vision of how to be a more effective digital manager.
- Learn how to lead autonomous digital projects which cover all areas of the digital ecosystem: strategy, content, Big Data, digital media, etc.
- Be able to work as Digital Manager of your own personal brand or that of a leader or manager, brand or institution.
- Lead the digital transformation of companies or organisations developing an effective communication strategy on the Internet, with a differentiating and successful storytelling, and multimedia content.
Official Qualification
Knowledge area
Marketing
Duration
5 months
Course start date: 7 October 2022.
Course end date: 11 March 2023.
Credits
30
Course type and timetable
Semi-distance learning or 100% online.
Fridays, from 4:30 p.m. to 8:30 p.m.
Saturdays, from 10:00 a.m. to 14:00 p.m.
Language of the classes
Catalan
Spanish
Places
20
Other data
This postgraduate course is part of the master’s degree:
CMO Transmedia and Digital Management (2022-2023)
Why study this Postgraduate Course in E-leadership & Digital Management?
Because this postgraduate course is designed to train leaders or companies of the future and professionals with all the digital knowledge necessary to work autonomously or develop their own project or personal brand and the know-how to make the most of all the resources made available through digital communication tools, ranging from the most traditional to the most innovative ones, based on social interaction, knowledge of algorithms, positioning and the relationship with follower databases.
The postgraduate course is especially intended for:
- Communication professionals who want to manage their own digital brand.
- Students and professionals in the fields of journalism, communication, advertising, marketing and political science who want to be future digital leaders.
- Leaders or managers who want to create both a digital personal brand and a differentiated brand story which provides them with greater reach of the network.
- Managers of communication management, marketing management or other areas of public relations.
- Community managers who want to expand the network’s scope of action and work more effectively.
- Professionals of any institution who want to learn about the digital ecosystem and the tools necessary to analyse data and manage it more effectively.
- Technical professionals from any field who want to develop skills in the areas of communication, content creation and creativity.
- Professionals who want to lead the digital transformation of a company or business.
Why do it at ENTI-UB?
Because we propose 2 formats designed to fit in with your availability to attend the course, one semi-distance learning (with some classes in the ENTI-UB classrooms and monitoring of the online activities) and a 100% online course that does not require you to travel.
Because at ENTI-UB we offer you a postgraduate course with an innovative methodology based on:
- classes 3 weeks a month.
- in-person or online live classes on Fridays and Saturdays.
- 1 week per month a live webinar with digital leaders, influencers, entrepreneurs, digital managers, experts, CMO and company managers, managers of renowned institutions in the digital and business ecosystem who will share their knowledge and experiences online.
- In total 14 live webinars and debates on the cases presented in them.
- 2 individual case studies
- Offline opportunities to visit various institutions in Madrid and Barcelona
Career opportunities
- Digital Marketing Manager
- Digital Manager of a digital leader or Manager of a company
- Digital manager of a digital leader or Manager of an institution
- Community Manager
- Content creator for political or business brands or leaders
- Big Data Analyst
- Digital or social media communication manager in a company or institution
- Manager of the personal brand of a digital leader or manager
- Digital transformation of companies or institutions
How to access the postgraduate course
To enrol in the postgraduate course, you must carry out the following steps:
Complete the information form to contact the director of the course and arrange a preliminary interview.
Once the interview has been conducted and it is decided that you will continue with the enrolment, send us an e-mail requesting the formalisation of the enrolment containing the following data:
- Name and surnames
- LinkedIn profile
- Current profession
- Prior studies
- Digital knowledge: whether you have a blog, social networks and experience in the digital world.
- Phone number
- Your preferred study method: Semi-distance learning or 100% online
- Tell us about your experience in the digital world in 3 lines.
- What would you like to achieve by doing this postgraduate course?
Send your e-mail to: masters@enti.cat
Access for non-graduates:
This course has the possibility of admitting students who are not university graduates and who will obtain a university extension certificate. The requirements and access conditions established for this type of student must be consulted with those managing the course.
Methodology
The postgraduate course is structured into several classes that can be followed at the ENTI-UB classrooms (semi-distance learning mode) or online live (in the 100% online mode), and a series of webinars and masterclasses online.
To be highlighted are:
- Learning by doing methodology combined with practical classes.
- Live journalistic experiences: real professional experience in your company.Learning by doing methodology combined with practical classes.
- In-person sessions with the main experts from companies and institutions.
- Masterclass Webinar, explaining a real case study of the application of knowledge acquired through the postgraduate course’s module.
- VIP, in-person masterclass at the beginning and end with experts from the digital world.
- Digital case studies which you can watch online whenever you want presented by experts on each topic who will explain their experiences with their projects and companies.
- You will carry out a digital project on a subject or brand of your choice including mentoring and with a final presentation before a jury.
- A final master’s degree digital project as a group.
- There will be offline experiences in which various institutions will be visited:
Madrid
Ministry of Public Administrations, State Secretariat of Communication (Moncloa), Congress of Deputies and Senate.
Barcelona
Consorci Zona Franca, Parliament of Catalonia and the Government of Catalonia.
Subjects
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1. Digital Diagnostics |
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2. Digital Reputation of a Brand |
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3. Digital Communication Plan |
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4. Digital Management |
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5. Personal Branding 5.0 |
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6. Engagement and how to make the most of Networks |
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7. Storytelling |
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8. Transmedia Narrative |
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9. Content Strategy |
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10. Content Creativity |
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11. Introduction to the Media Lab |
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12. Live Social Media and Marketing with Influencers |
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13. Social Media |
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14. Google Ads Campaigns |
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15. SEO Positioning |
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16. Mobile Marketing and SMS and WhatsApp Campaigns |
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17. Digital Media and e-News |
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18. Databases and Big Data |
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19. Business Intelligence |
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20. Monitorisation, KPIs |
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Autonomous President’s Digital Communication |
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Digital Management how to gain Brand Lovers: Telepizza |
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Podcast |
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How to be an Influencer |
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Political and Institutional Digital Management |
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Engagement and how to make the most of Networks |
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Digital Supertalent |
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Conscientious Digital Leadership |
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Blogs |
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Mobile Marketing |
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International Digital Marketing |
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Alcalde 4.0 |
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Blockchain |
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Community and Female Networks |
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Online Training |
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Leadership & Talent |
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Effective Presentations |
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The B Side of Digital Leadership |
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Tik Tok Leaders |
Collaborating companies
Teaching staff
Price
To view the price of the Postgraduate Course in Corporate and Institutional E-Leadership & Digital Management, please complete this form and you will receive all the information on prices, rates and payment methods.
